The Purpose-Driven Workforce by Julie Rupenski, Founder & CEO, MedBest

If you want to know your employees' commitment to their jobs, don't ask them if their salaries are fair, ask them about purpose and connection.  Purpose in their work predicts whether your employees will stay or go.


How is purpose in work defined? Per, it is the intrinsic sense of fulfillment that employees gain from doing work that's meaningful to them. In other words, purpose in work connects employees with something bigger than themselves by helping them focus on a greater good.


Why is it important to find purpose in work?


Individuals and groups of people have always been concerned with purpose in life. It's the “why” we do things and about finding our place in the world. However, more recently, purpose has become closely associated with jobs. According to LinkedIn, 70% of today's employees saw their sense of purpose as being defined by the work that they do.


Here are some examples of how purpose in work can benefit employees:


  • Promotes Engagement: When employees have a strong sense of purpose at work, they can see the relationship between their contributions and an organization's business goals. As a result, engagement and job satisfaction levels increase.  Believing in the value of their work keeps them motivated and enthusiastic about performing their duties.
  • Improves Well-Being: Working in a job with purpose can help employees fight off health issues. Their feeling of empowerment gives them a rise in self-esteem. In turn, employees may either experience less stress or have more tolerance for work-related stress. We all know that work often comes with challenges however, finding meaning in those challenges may improve an individual's overall well-being.
  • Strengthens Workplace Relationships: Working together as a team and with like-minded professionals, is a great way to improve and strengthen workplace relationships. Having positive professional relationships helps to keep employees engaged throughout the workday.
  • Brings Greater Satisfaction: Purpose in work can bring a sense of personal fulfillment and great satisfaction when the work is meaningful and aligns with employees' own personal values and beliefs.
  • Increases Resilience: Having a positive stance at work, helps employees to adapt in times of adversity and challenges. When employees believe in the work that they do, overcoming obstacles and navigating a new situation seems more doable.
  • Drives Motivation: Purpose drives employee motivation. It creates both meaning in their work and passion for their work. When there's passion in work, it may increase the desire to learn new skills needed in the modern workplace. In turn, organizations benefit from new skill sets.

As senior care recruiters, take it from us that purpose is of the utmost importance to today's workers.  They want to find value in their work now more than ever. Therefore, employers need to spend time connecting their mission with employees' jobs in order to create a culture that employees will not want to leave.

MedBest is an award-winning national Executive Search Firm exclusive to the Senior Living Industry. For more than two decades, we have connected senior living organizations with exceptional senior living executive talent for both permanent and interim roles. MedBest was named as one of American's top companies by Inc.5000 plus we are a Tampa Fast 50 Company!



There have been no comments made on this article. Why not be the first and add your own comment using the form below.

Leave a comment

Commenting is restricted to members only. Please login now to submit a comment.

Career Directory

VALA Members are welcomed to post basic job announcements FREE as part of the membership benefits.
Not a VALA member? Join today!

Upcoming VALA Events

VALA is proud to offer upcoming events, webinars, and meetings for assisted living administrators, regional staff members, caregivers, nurses, and other staff members. Several of the events will offer a variety of continuing education credits dependent upon the topics (i.e. NAB, Nursing, Social Work). Check the VALA Events Calendar for upcoming opportunities.