Archive February 2024

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Set New Career Goals in 2024! By Julie Rupenski, President & CEO, MedBest Recruiting


The calendar has turned the page to 2024. This year is a great time to set targets and goals for the months ahead.


For those in senior living, have you thought about where you want to be in a year from now? If so, this blog was written with you in mind.


It doesn’t matter whether you’re looking for a promotion, to increase your skills, find fulfillment, or change senior living/long-term care organizations, it’s important to define actionable goals to reach your career ambitions.


To help you get where you want to go, here are 10 examples of short-and long-term steps:


Enhance Your Personal Brand

Actively manage and promote your unique identity, skills, and values. Invest time in improving your LinkedIn profile and any other active social channels. Build a positive online presence and put your best foot forward. Be sure to showcase your background, abilities, and accomplishments. Make sure that you stand out from the pack.


Grow Your Professional Network

Work toward building key connections in the senior living industry. This will involve attending industry events and work-related events. Also, join online relevant communities and engage in conversations. Networking is about developing meaningful relationships and offering value to others in return.


Take Your Skills to the Next Level

Think about what skills are required to perform your job. The soft and hard skills that are “must haves”.  You can hone these skills through classes, workshops, seminars, webinars, connecting with a personal mentor, etc. Push your abilities to the next level.


Become a Life-Long Learner

Think about acquiring new skills on an ongoing basis for career development and competitive edge. Continuous learning enhances skills such as problem solving, critical thinking and innovation. This keeps you relevant and valuable in the eyes of employers.


Advance in Your Organization

You may want to advance in your organization by moving to a better position or leadership spot that suits your skills and ambitions. Think about the skills you’ll need or the steps you need to take to reach that goal.


Strive For a Leadership Role

If you want a leadership position in your organization, you must first demonstrate leadership qualities plus seek opportunities to lead projects and take on new initiatives. You must be able to deliver results on time and exceed expectations.


Earn a Higher Salary

Most of us want to work towards earning a higher salary. Earning more helps with financial security. To earn a higher salary, focus on enhancing your skills, demonstrating the value you bring to your employer, and consistently delivering results. If needed, agree to take on additional responsibilities and consider negotiating your compensation.


Learn New Technologies

Employers value tech-savvy professionals. Learning new technologies can advance your career by making you look adaptable, versatile, and efficient. Plus, if you’re looking to change organizations, you’ll have a competitive advantage over other job candidates. Learning new technologies may also allow you to earn a higher salary.


Become a Mentor

Sharing your knowledge and expertise can foster a positive reputation in our senior living industry. Plus, mentoring enhances your leadership and communication skills. It may even provide a sense of personal fulfillment and growth.


If Changing Jobs, Prepare for Interviews

Interview preparation is necessary before you begin scheduling interviews. In fact, MedBest offers a number of interview tips for mobile, video and face-to-face interviews.  Some important points include doing your homework and researching each company prior to the interview, video and record yourself practicing the answers to commonly asked questions and be prepared to ask the interview some questions you need answered. Show genuine interest and ask about next steps.


Setting career goals in 2024 provides direction and motivation.  It gives you a clear roadmap for your aspirations. It helps you focus on personal and professional growth plus brings a sense of accomplishment once you reach them.



Julie Rupenski is the Founder & CEO of MedBest Recruiting. Since opening its doors in 2001, Julie has grown MedBest into an award winning, multimillion dollar national firm, garnering impressive awards including INC 5000 2021 and Tampa Bay Fast 50 2021 and Top Interim Services Provider 2023!  In addition, Julie was named as one of the “Top 100 Women Leaders in Tampa 2022″ by Women We Admire.


MedBest has gained national recognition due to Julie’s industry expertise and high level of success. Julie has an in-depth knowledge of the senior living / long term care industry.  She previously worked in operations for both senior housing and senior living prior to founding MedBest. Today, Julie and her industry-savvy team of recruiters, make it their mission to place exceptional industry executives in senior living positions where they have the greatest impact.


MedBest is an award-winning national Executive Search Firm exclusive to the Senior Living / Long Term Care Industry. For more than two decades, we have connected senior living / long term care organizations with exceptional senior living executive talent for both permanent and interim roles. MedBest was named as a Top 10 Interim Services Provider 2023! In addition, we were one of American’s top companies by Inc.5000 and a Tampa Fast 50 Company in 2021! MedBest is a member of the National Association of Personnel Services (NAPS), National Investment Center for Senior House (NIC), and American Staffing Association (ASA).

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Upcoming VALA Events

VALA is proud to offer upcoming events, webinars, and meetings for assisted living administrators, regional staff members, caregivers, nurses, and other staff members. Several of the events will offer a variety of continuing education credits dependent upon the topics (i.e. NAB, Nursing, Social Work). Check the VALA Events Calendar for upcoming opportunities.