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INDUSTRY PARTNER MEMBERS

The following companies have expressed their dedication to providing quality products and services to Virginia's assisted living providers. Please feel free to contact each of these companies for additional information about the products and services they offer.

Attention VALA members:
Should you need the products or services offered by VALA's Industry Partners, mention to them that you are a VALA member, and you may receive additional discounts. 


Access Designs, Inc.

Virginia A. Piper, President
1304 E. Market Street, Suite D, Charlottesville, VA 22902
434-295-0654
vapiper@tubcut.com
www.tubcut.com

The Tubcut creates a reversible bathtub-to-shower conversion for existing bathtubs. This affordable conversion is completed in less than one day.

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AFrame Digital
AFrame Digital

Kelly Besecker, Marketing
1889 Preston White Dr., Suite 100, Reston, VA 20191
571-308-0147
kelly@aframedigital.com
www.aframedigital.com 

Senior living communities now have an innovative new solution to their most pressing challenges: falls, health emergencies and quickly locating residents. It’s AFrame Digital—the all-in-one system for monitoring and managing resident health and safety. Working closely with researchers at major universities and healthcare institutions, AFrame Digital, Inc. has developed a sophisticated network of discreet monitoring devices which can detect impacts from fall-related events, respond to panic button presses, quickly locate residents, and discretely observe residents’ health and habits over time.Here’s how it works: Residents wear a lightweight wristwatch that’s more fashionable than clinical. The watch includes an impact sensor, locator and emergency call button, as well as skin temperature sensor. In the event of a fall or a call for help, the watch sends a discreet alert through a community-wide wireless network. Our system will allow your facility to monitor residents and be alerted when a fall or stumble occurs without relying on the resident to push the panic button or making assumption based on miscellaneous sensors. Falls can rob an older adult of their sense of independence. The AFrame system can give them back that sense of security and independence while maintaining dignity. The system maintains a silent vigil as it automatically and continuously charts a resident’s status.

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PCALIC - Not a Nursing Home!
Assisted Living Insurance by PCALIC

Brian Barrick, President
195 Stock Street, Suite 188, Hanover, PA 17331
800-673-2558
brian@pcalic.com
www.pcalic.com

Affordable, quality, and stable insurance coverage and risk management materials designed exclusively for the Assisted Living Facilities.

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Design Source Inc.

Bonnie Cauthorn, President
221 N. 1st Street, Richmond, VA 23219
804-644-3424
bcauthorn@designsourceinteriors.com
www.designsourceinteriors.com

Service-oriented interior design firm for senior living, healthcare and residential communities.

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Dynamic Mobile Imaging

Debbie Burger, President
7004 West Franklin Street, Richmond, VA 23226
804-513-6225
daberger@dynamicmobileimaging.com
www.dynamicmobileimaging.com

Provider of digital mobile x-ray services, EKG, and Holter monitors

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Genesis Rehab Services
Marlene Moniz
101 East State Street, Kennett Square, PA 19348
610-925-2435
marlene.moniz@genesishcc.com
www.genesisrehab.com


Genesis Rehab Services (GRS) is a premiere and state of the art full-service Therapy Company providing Physical, Occupational and Speech Therapy in 23 states. The GRS approach uniquely spans the continuum between preventative, wellness and rehabilitative care. We foster teamwork between the resident and family, as well as the therapy, wellness, and community staff. GRS came up with a great service ~ SPA Living ® ~ To meet the needs for wellness; Seniors Pursuing Active Living!

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Hamilton Insurance Agency
Jackie Moyer, Director of Marketing
4100 Monument Corner Dr., Suite 500, Fairfax, VA 22030
703-359-8100
jmoyer@hamiltoninsurance.com

Insurance brokerage specializing in commercial lines, health & welfare benefits, risk managment and administrative solutions.

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Health Financing Consultants, Inc.
Kathleen B. Shields, President
40 W. Chesapeake Ave., Suite 203, Towson, MD 21204
410-321-6355
shields@hfincons.com

HEALTH FINANCING CONSULTANTS, INC. ("HFC") assists healthcare and senior housing providers obtain capital financing for the acquisition, refinancing, construction, and renovation of facilities. HFC services include general business consulting with an emphasis on merger and acquisition activity, strategic planning, debt affordability, financial feasibility analysis, and project development finance management.

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American-hospice-logo
Hospice of Virginia

Charlie Caprio, Provider Relations Coordinator
7231 Forest Avenue, Suite 100, Richmond, VA 23226
804-281-0451
charles.caprio@americanhospice.com
www.hospiceva.com

Hospice of Virginia provides specialized, medical end of life care for the terminally ill and others approaching end of life. Care is provided in patient's home, assisted living community, nursing home, or our own inpatient unit at Retreat Hospital in Richmond, VA.            

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Mast LTC Pharmacy

Richard Flye, Corp. Service Manager
1910 Ross Mill Road, Henderson, NC 27537
252-438-3112
rflye@mastdrug.com

Mast LTC Pharmacy provides LTC pharmacy services that include, but are not limited to, filing of residents' prescriptions, specialized medication packaging, competitive pricing, filing of all 3rd party insurances, Docutrack for documents, daily delivery, electronic or paper MARS, in-service education, quarterly drug regimen reviews.

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McNichols and Associates, Inc.
Bruce Hedrick, VP of Development
3333 Peters Creek Road, Roanoke, VA 24019
540-366-0622
bhedrick@csmmanagement.com

McNichols and Associates and its affiliated management company, CSM, have been developing and operating retirement communities since 1981. Our clients include not-for-profits, proprietary and municipality owned projects.

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MobilexUSA

Marvin Lewis, Virginia Area Manager
4112 Fitzhugh Avenue, Richmond, VA 23231
800-821-9236
marvin.lewis@mobilexusa.com
www.mobilexusa.com

MobilexUSA is a leading provider of convenient, on-site diagnostic mobile imaging services to Virginia's assisted living and long-term health care communities. Mobile services include digital x-ray, general ultrasound, Doppler studies, EKG and Holter Monitors.

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New York Life Insurance Co. and NYLIFE Securities
Kelly A. Decker, Financial Services Professional
4400 Cox Road, Suite 110, Glen Allen, VA 23060
804-935-5378
kadecker@ft.newyorklife.com
www.kellydecker.com

Specializes in life, long-term care, and disability insurance, retirement income, investments, retirement planning, and estate conservation.

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Partners In Healthcare of Virginia, LLC
Debra Willis, President
5243 Hickory Park Drive, Suite A, Glen Allen, VA 23059
dwillis@healthfirstmed.com
www.partnersva.com 

It was conceived by six local health care business marketers to bring together the health care marketing community and health care facilities with the intent of enhancing communication, education, and professional growth.

What is extraordinary about this organization is the chance to partner with area health care facilities and to work together to forge a more cohesive approach to delivering our quality services. We also envision opportunities to take part, as a marketing group, in community service projects sponsored by health care facilities.

In addition, we are planning a series of meetings with area health care businesses, so we can meet with each of you in person and answer any questions you may have. We sincerely want and need your ideas and input! We don’t want to do this alone! We envision Partners in Health Care as a collective networking organization, where we can share ideas and work on projects together that will improve both our relationships and our image with hospitals. There is so much potential for all of us to work together to create a dynamic coalition of health care business that can truly make a difference in our community!
 
Our hope is that all the area health care businesses and health care facilities will share our vision and partner with us to make Richmond one of the best and most respected health care communities in the nation!  

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Partners Pharmacy
Partners Pharmacy of Virginia
Marc Altholz
1610 E. Parham Road, Richmond, VA 23228
Marc.Altholz@partnerspharmacy.com
www.partnerspharmacy.com

Partners Pharmacy of Virginia is a leading local provider of pharmacy services to Assisted Living Communities and Long Term Care Facilities throughout VA. Based in Richmond, Partners clients benefit from customer service excellence, quality assurance nursing, multiple daily deliveries, Medicare Part D expertise, cost containment, and a variety of secure online applications available 24/7 via Partners web portal. Partners was founded in 1998 and currently services over 30,000 residents in VA, MD, NC, CT, MA, NJ, NY, KS, and MO.

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Rolyn Comopanies
Rolyn Companies, Inc.
Chris Furey
2850 Ansol Lane, Virginia Beach, VA 23452
757-463-5525
csfurey@rolyncompanies.com  
www.rolyncompanies.com

For over 30 years, Rolyn Companies has provided disaster recovery, restoration, mold remediation, indoor air quality, and infection control services to a wide variety of facilities including hospitals, and multi-family apartments, condominiums and assisted living. Rolyn can assist with regional disaster cleanup from hurricanes or floods and the everyday emergency resulting from fire sprinkler mishaps, pipe breaks, and sewer overflows.

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Rutherfoord Insurance
Ryan Mathews, Account Executive
1001 Haxall Point, #800, Richmond, VA 23219
804-915-5707
ryan.mathews@rutherfoord.com
www.rutherfoord.com

Rutherfoord provides tailored risk management and insurance services and solutions including commercial property and casualty insurance brokerage, specialty placement and consulting, employee benefits consulting and brokerage, risk management services and environmental management consulting. Industries served include healthcare, construction, environmental, hospitality, manufacturing, maritime, real estate, transportation, and non-profit.

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Smith/Packett Med-Com LLC
Susan Eckert, President - Harmony Senior Services
4423 Pheasant Ridge Road SW, Suite 301, Roanoke, VA 24014
540-774-7762
seckert@smithpackett.com

Leslie Smith, Director of Operations - Harmony Senior Services
4423 Pheasant Ridge Road SW, Suite 301, Roanoke, VA 24014
540-774-7762
lsmith@smithpackett.com 

www.smithpackett.com

Smith/Packett is a real estate investment company engaged in the development, ownership and operations of properties in the Seniors Housing & Care Industry. The Company's range of services includes financing, development, design, construction, capital formation, marketing, strategic planning and operations of a wide variety of senior healthcare and housing products.

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Stellar Private Cable Systems Senior TV
Ryan Kane, Trade Show Coordinator
815 E. Tallmadge Avenue, Akron, OH 44310
800-890-7770
rkane@seniortv.org
www.seniortv.org


Senior TV is America's largest provider of discount cable TV for retirement communities and long term care facilities. The company provides the lowest cost alternative to cable TV wit monthly fees starting at $1.50/mo. per resident and Internet access for $5.95 per resident. Other services include MessageNOW the most full featured and easy to use community information channel, automated DVD Playback systems, custom on-screen TV guide and complete wiring installation and repairs. Both digital and analog channels are available.

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Trustpoint Logo
Trustpoint Insurance
Marco Warner, Principal/Branch Manager
2343 Front Street, Richlands, VA 24641
276-963-1021
mwarner@trustpointins.com
www.trustpointins.com

Trustpoint Insurance, LCC is an insurance agency and brokerage operation selling property, liability, professional, bonds, life and health products to both commercial and individual clients throughout the United States. Coverages are offered through variety of standard insurance companies directly represented by the agency. In some cases non-standard insurance companies are used through wholesale broker access. 

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US Foodservice
Susan Gricks, Healthcare Manager
1265 Diamond Springs Road, Virginia Beach, VA 23455
757-464-3551
susan.gricks@usfood.com
www.usfoodservice.com 

US Foodservice - Virginia Beach is a broadline foodservice distributor serving the Tidewater/Hampton Roads area.

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Vantage Advisory Group, LLC
Diane Doumas, Managing Partner
10860 Meadow Pond Ln., Oakton, VA 22124
703-888-9557
dianedoumas@vantageadvisorygroup.com
www.vantageadvisorygroup.com 

Vantage Advisory Group is a leading senior living professional services firm delivering innovative and insightful solutions in today's transforming senior services markets. We provide a range of advisory services across the senior living continuum.

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WellAWARE Systems
Travis Brown, VP Operations
Tiffany O'Shea, VP Public Relations
5500 Cox Road, Suite K, Glen Allen, VA 23060
804-249-2149
tbrown@wellawaresystems.com
toshea@wellawaresystems.com
www.wellawaresystems.com  


WellAWARE™ Systems develops next-generation wellness monitoring solutions for the full continuum of senior care including Home Health, Independent Living, Assisted Living, Memory Care and Skilled Nursing. These technology-based systems are designed and engineered to provide meaningful physiological data to caregivers and family members in support of improved healthcare.

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